Define the comparison
Choose the product categories, customer questions and competitors that genuinely inform the decision.
Grow / Competitive intelligence
Find the difference that matters to your store.
Use competitor research to sharpen decisions about content, experience and the opportunities worth investigating.
Discuss your storeBook a free 20-minute callA comparison needs context.
What is worth learning from?
Comparable pagesInspect
Differences in the journeyRecord
Useful hypothesesPrioritise
An observation is a question to investigate, not a copied strategy.
Illustrative concept. The actual work is shaped around your store.
Competitors are visible. The useful response is less obvious.
Copying a competing site can import the wrong priorities. Look at the customer need, the evidence and the capabilities of your own business.
Understand the storeFind the constraintAgree the right change
What the work
can cover.
Connected decisions, practical implementation and a scope shaped around your store.
Examine the journey
Compare search visibility, content coverage, product information and the route to purchase. Capture examples rather than a list of impressions.
Separate evidence from estimates
Label what is observable on a page, what is a third-party estimate and what remains unknown about performance.
Turn gaps into choices
Prioritise opportunities that fit your store’s products, resources and positioning. Specify the next investigation or change.
Scope, deliverables, responsibilities and timing are agreed for each engagement.
Can research reveal a competitor’s results?
Public pages and third-party estimates do not provide a complete view of a business. Any inference needs to be labelled and weighed against evidence from your own store.
Work you can
put to use.
The handover should make the next decision easier. Depending on the agreed scope, that can include:
In the handover
- A focused comparison framework
- Annotated page and journey observations
- A gap and opportunity register
- Recommendations with evidence and limitations
Bring the starting point.
The competitors customers mention and the decision you need the research to inform.
Questions worth
asking.
Will you copy a competitor’s website?
No. Their pages can reveal useful questions and patterns, but your products, evidence and priorities need their own response.
Can you see a competitor’s actual revenue?
Public pages and third-party estimates do not reveal complete business performance. We label estimates and avoid presenting them as verified results.
The work
around it.
Explore the disciplines that connect to competitive intelligence.
A useful starting point
Visits, but few orders? Start with the question.
A practical question to bring to the conversation about your store.
Open the guideStart with your storeKnow what to build.
Know what to build.
See where to grow.
Bring the challenge. We’ll help you work out a useful starting point.