Establish a repeatable baseline
Choose relevant customer questions and record the answer, source links and context seen in selected search experiences. Keep dates and conditions with each observation.
Grow / AI search optimization
Make your brand easier to understand.
Bring clarity to the information about your products, expertise and business across the places customers discover you.
Discuss your storeBook a free 20-minute callObserve. Improve. Check again.
What does the answer actually say?
Relevant customer questionRecord
Source and citation contextInspect
Supporting page informationImprove
A citation is an observation, not a sales result.
Illustrative concept. The actual work is shaped around your store.
Customers are asking questions in more places.
Search and answer experiences are changing. The useful starting point is still the same: accurate information, clear page purposes and evidence for what you say.
Understand the storeFind the constraintAgree the right change
What the work
can cover.
Connected decisions, practical implementation and a scope shaped around your store.
Strengthen the information itself
Clarify product attributes, comparisons, brand facts and supporting evidence. Make useful explanations accessible in the page HTML and connected to the right sources.
Resolve inconsistencies
Check important facts across pages and the relevant sources you control. Use structured data only where it accurately describes visible information.
Review visibility in context
Repeat the agreed observations and review referral or enquiry evidence where available. A mention, a click and a sale are different signals.
Scope, deliverables, responsibilities and timing are agreed for each engagement.
Can you guarantee an AI mention?
No. Inclusion and presentation are controlled by third-party systems. The work should be scoped around improvements we can make and evidence we can actually observe.
Work you can
put to use.
The handover should make the next decision easier. Depending on the agreed scope, that can include:
In the handover
- A defined query set and observation log
- Page-level clarity and evidence recommendations
- An implementation priority list
- A review separating observed visibility from attributable outcomes
Bring the starting point.
The products and questions that matter commercially, plus accurate source material for your claims.
Questions worth
asking.
Do we need a separate website for AI search?
No. Useful, accessible content and established search fundamentals remain the foundation. Google does not require special AI markup or an AI text file for its AI search features.
Can visibility be measured reliably?
Individual answers can change. Use a consistent observation method and keep its limitations visible. Where referral data exists, examine it separately from mentions and citations.
Can you guarantee citations or recommendations?
No. Third-party systems decide inclusion and presentation. The scope should focus on work we can deliver and observations we can substantiate.
The work
around it.
Explore the disciplines that connect to ai search optimization.
A useful starting point
Explore the GEO guide
A practical question to bring to the conversation about your store.
Open the guideStart with your storeKnow what to build.
Know what to build.
See where to grow.
Bring the challenge. We’ll help you work out a useful starting point.