Find the gap between inventory and indexation
Compare the pages that matter with crawl, index and sitemap evidence. Separate intended exclusions from valuable pages that are difficult to discover.
Grow / Technical SEO
Make the important pages easier to reach.
Connect the technical structure of your store with the pages that need to be discovered, understood and maintained.
Discuss your storeBook a free 20-minute callA collection. Several URLs.
Which page should be discovered?
The intended collectionInspect
Filters & duplicate routesCompare
Canonical & internal linksValidate
Trace the template before choosing the fix.
Illustrative concept. The actual work is shaped around your store.
The catalogue is growing. The structure is getting harder to manage.
Indexing, rendering, filters and duplicate URLs can each need a different response. Start with the actual behaviour of the store and prioritise changes around useful pages.
Understand the storeFind the constraintAgree the right change
What the work
can cover.
Connected decisions, practical implementation and a scope shaped around your store.
Trace how templates behave
Review rendered and source HTML, internal links, canonicals, pagination and faceted URLs. Test examples from products, collections and other important page families.
Turn findings into implementation
Prioritise changes by affected pages, likely significance and effort. Write actionable requirements for templates, structured data and page-performance issues.
Validate the change
Recheck representative URLs after implementation. Record what changed, what remains unresolved and which signals need time to observe.
Scope, deliverables, responsibilities and timing are agreed for each engagement.
Is a technical audit enough?
A list of issues only helps when the work can be prioritised and implemented. Agree who will make each change, how it will be checked and what evidence will be reviewed.
Work you can
put to use.
The handover should make the next decision easier. Depending on the agreed scope, that can include:
In the handover
- An evidence-backed issue and priority register
- Template-level recommendations and implementation specifications
- URL and structured-data checks where relevant
- A post-change validation record
Bring the starting point.
Your catalogue structure, recent site changes and the pages that should be earning more relevant discovery.
Questions worth
asking.
Can you work with our developer?
Yes. The scope can define investigation, implementation specifications, developer coordination and validation separately. Everyone should know who makes the change and who checks it.
Will you look at filters and duplicate collection URLs?
Yes, where they are relevant to the store. Facets, canonicals and internal links need to be reviewed together rather than resolved with a blanket rule.
Does a clean audit guarantee rankings?
No. Technical work removes or reduces specific obstacles; content, demand, competition and third-party search systems also affect visibility.
The work
around it.
Explore the disciplines that connect to technical seo.
A useful starting point
Explore the technical SEO guide
A practical question to bring to the conversation about your store.
Open the guideStart with your storeKnow what to build.
Know what to build.
See where to grow.
Bring the challenge. We’ll help you work out a useful starting point.