What does your product page leave unanswered?

Choose one product and open its page on your phone. Read it as someone who has never bought it before. Could you choose the right option and explain what will arrive?

Write down the unanswered questions before changing the layout.

Six answers a shopper should be able to find

• What exactly am I buying? State the product, quantity, included items and important exclusions.
• Is it suitable for me? Explain the size, fit, compatibility or other detail needed to judge suitability.
• Which option should I choose? Make differences between variants clear where the choice happens.
• What will I pay? Show the applicable price and explain how shoppers can check delivery costs before payment.
• When should it arrive? Use the store’s actual delivery information and make relevant conditions clear.
• What happens if it is unsuitable? Make the current returns policy easy to find before ordering.

Put each answer beside the decision

A size guide belongs near the size selector. Compatibility information belongs where someone chooses a model. Dimensions need units, and product photos should make clear which items are included.

For example, a styled shelf photo may show books and brackets. The description and images should make clear whether those items come with the shelf.

Keep this information consistent with the product record and your actual policies. Give option controls clear, properly associated labels. W3C’s guidance explains how labels help people identify and use form controls.

Follow the selected option through the store

Choose a variant, add it to the cart and continue towards checkout in a safe test environment. Check that the selected option, quantity and price remain clear. Repeat on mobile and with a keyboard, including when an option is unavailable.

If the store uses product structured data, check that it accurately represents the visible page. Google’s structured-data guidance requires that correspondence; extra markup cannot replace missing product information.

Make one improvement you can check

Record the page, the missing answer, where it belongs and who will check the change. Then ask someone unfamiliar with the product to explain what they would receive and which option they would choose. Note where they still need help.

Bring one product page and the question it leaves unanswered to a free 20-minute call with Hamid.