Brand Growth Specialist

About the role

Develop a consistent brand presence through audience insight, editorial planning and credible executive communication. The Brand Growth Specialist will shape content themes, write from leadership input, coordinate creative production and evaluate how content contributes to relevant conversations. This role combines strategic planning with hands-on writing, maintaining a clear voice across channels and ensuring that every claim, example and asset has an appropriate basis for use.

What you’ll own

• Develop audience profiles, content themes and channel priorities that connect the brand's positioning to relevant buyer questions, documenting the reasoning behind the editorial plan.
• Interview leaders and specialists, turn their experience into accurate posts, articles, newsletters and scripts, and confirm that drafted viewpoints reflect the intended speaker's meaning.
• Maintain voice guidance for company and executive content, adapting tone to each channel while keeping terminology, positioning and the substance of the message consistent.
• Plan campaigns and repurposing around approved source material, briefing designers, editors and social colleagues on the message, audience, format and permissions needed for each asset.
• Manage the content calendar and review process, allowing time for factual checks and stakeholder approval and keeping dependencies visible when a planned item needs revision.
• Assess content performance using relevant channel data and documented enquiries, distinguishing audience reach from meaningful interest and proposing adjustments supported by the available evidence.
• Maintain an organised library of approved stories, quotes and visual assets, recording usage permissions and coordinating responses or escalation when public conversations need specialist input.

What we’re looking for

• At least three years in brand, social media or content marketing, including at least one year writing for an executive or personal brand.
• A portfolio showing how you adapted to another person's voice, developed a coherent content programme and made informed decisions about audience or channel priorities.
• Strong English writing and interviewing skills, including the judgment to question unsupported claims, preserve nuance and turn specialist knowledge into clear business communication.
• Practical understanding of B2B content measurement, with experience interpreting LinkedIn or YouTube analytics and explaining what the available data does and does not establish.
• Experience coordinating a publishing calendar, briefing visual or video work, and using collaborative tools to manage drafts, feedback, asset readiness and approval status.

Useful, but not essential

• Experience with ecommerce, SEO or digital services content, including explaining specialist work to business owners and marketing decision-makers.
• Newsletter planning, video scripting or repurposing experience, with examples of adapting substantial source material into useful formats without losing context.

What good work looks like

• The editorial plan reflects a defined audience and message, and each content item has a clear purpose and approval status.
• Executive content reflects the speaker's actual thinking, while brand claims and proof assets remain accurate and permissioned.
• Performance reviews identify useful patterns and practical changes, with audience engagement and business enquiries interpreted in their proper context.

Benefits for employees

A benefits package that supports health, learning and life outside work.

• ↗Health insurance
• ↗Provident fund
• ↗Quarterly bonus
• ↗Fuel allowance
• ↗Gym allowance
• ↗Paid courses and certifications
• ↗Monthly work-from-home days
• ↗Yearly company trip

HR can explain eligibility, coverage, allowance amounts and policy details for this role.

Our Lahore office

Make your next move.

Email your CV to [email protected] with Brand Growth Specialist – Your name in the subject. Include your location, available start date and availability for the stated hours.

• Include your CV and two or three existing brand or executive-content examples, identifying your role in the strategy, writing and coordination of the work.
• Share one existing campaign or channel example with context about the audience, decisions and results. Use only analytics and materials you have permission to disclose.

Share existing work you have permission to use, with confidential details removed.